Understanding the Queries View
The Queries view shows every search term that triggered your site in Google results over the last 30 days. This is your complete keyword footprint, pulled directly from Google Search Console.
Where does this data come from?
When someone searches on Google and your site appears in the results, Google Search Console records the query, whether it was clicked, and where your site ranked. We pull this data daily so you can explore the full list of queries your site appears for.
The metrics shown match what you see in Google Search Console exactly, covering the most recent 30 days with a 2-3 day data delay.
What each column means
| Column | What it shows |
|---|---|
| Query | The exact search term someone typed into Google that triggered your site. |
| Clicks | Total clicks from this search query to your site over 30 days. |
| Impressions | How many times your site appeared in results for this query. |
| CTR | Click-through rate: clicks divided by impressions. |
| Position | Average ranking position for this query, weighted by impressions. Lower is better. |
Tracking keywords
The Queries view is where you discover which keywords to track. When you see a query that matters to your business, click the Track button to start monitoring it daily. Tracked keywords get:
- Daily position snapshots with 1-day, 7-day, and 30-day change tracking
- Search volume, CPC, and competition data from Keywords Everywhere
- Position history charts
- Ranking change alerts via email
- Inclusion in your SEO opportunity reports
Already tracked keywords show a purple "Tracked" badge instead of the Track button.
Queries vs Pages
The Queries view groups data by search term (what people typed). The Pages view groups data by URL (which pages appeared). A single query can trigger multiple pages, and a single page can appear for many queries.