SEO Reports
Most rank trackers tell you what moved. Website Ranking Checker tells you what to do about it. Every day, we analyze your Google Search Console data from 8 different angles and surface specific opportunities you can act on.
Each report is generated automatically by the daily cron and cached for instant loading. No manual exports, no waiting - just open the report and start working.
1. Quick Wins
Keywords sitting at positions 11-15 with high impressions. These are your closest opportunities to reach page one - a small push in on-page SEO or internal linking could move them there.
What it finds: Keywords ranked just outside page one with at least 100 impressions
What to do: Improve the ranking page's content, title tag, and internal links
Why it matters: Moving from position 11 to 10 can increase traffic 5-10x
Learn more about the Quick Wins report →
2. CTR Optimization
Keywords in the top 10 where your click-through rate is below what is expected for that ranking position. You have the rankings - you just need better titles and descriptions to turn impressions into clicks.
What it finds: Keywords where actual CTR is below 30% of expected CTR for the position
What to do: Rewrite title tags and meta descriptions to be more compelling
Why it matters: More clicks from the same rankings, no backlinks needed
Learn more about the CTR Optimization report →
3. Content Decay
Pages that are actively losing clicks compared to the previous 30-day period. Catches traffic declines early so you can refresh content before rankings drop further.
What it finds: Pages with fewer clicks than the previous month
What to do: Update the content with fresh information and check for new competitors
Why it matters: Early intervention prevents small dips from becoming large losses
Learn more about the Content Decay report →
4. Rising Keywords
Keywords gaining 25% or more in position improvement week-over-week. These show you what SEO tactics are working so you can double down on them.
What it finds: Keywords with significant position improvements in the last 7 days
What to do: Identify the pattern and apply the same tactics to similar keywords
Why it matters: Riding momentum is easier than starting from scratch
Learn more about the Rising Keywords report →
5. Keyword Cannibalization
Keywords where multiple pages on your site compete against each other in search results. Instead of one strong page, your authority is split across two or more.
What it finds: Keywords with 2+ pages ranking, each with at least 100 total impressions
What to do: Consolidate into one page with a 301 redirect, or differentiate the intent
Why it matters: Consolidation almost always improves rankings for the target keyword
Learn more about the Cannibalization report →
6. Dead Pages
Pages with zero clicks now that used to get meaningful search traffic. These waste crawl budget and may drag down overall site quality signals.
What it finds: Pages with 0 current clicks but 10+ clicks in the previous period
What to do: Revive with fresh content, redirect to an active page, or remove entirely
Why it matters: Cleaning up dead weight improves crawl efficiency and site quality
Learn more about the Dead Pages report →
7. Device Ranking Gap
Keywords that rank 3 or more positions differently on desktop vs mobile. With mobile-first indexing, mobile ranking gaps are especially costly.
What it finds: Keywords with 3+ position gap between desktop and mobile, 50+ impressions per device
What to do: Audit mobile page speed, responsiveness, and Core Web Vitals
Why it matters: Mobile accounts for 60%+ of searches - gaps mean lost traffic
Learn more about the Device Ranking Gap report →
8. Device Cannibalization
Keywords where Google serves a different landing page on desktop than on mobile. This splits ranking signals and confuses Google about which page should rank.
What it finds: Keywords with different landing pages per device, 30+ impressions per device
What to do: Consolidate into one responsive page or intentionally differentiate
Why it matters: Consistent pages across devices strengthen ranking signals
Learn more about the Device Cannibalization report →
Get all 8 reports free
All reports are included free for every Keywords Everywhere user. Connect Google Search Console and your reports will be generated automatically within an hour.