Quick Wins Report

Keywords on page 2 that are closest to reaching page 1

The Quick Wins report finds your best opportunities to get more traffic with the least effort. These are keywords sitting just outside page 1 of Google (positions 11-15) that already have meaningful search volume. A small ranking improvement could bring a big traffic boost.

Why positions 11-15?

The jump from page 2 to page 1 is the single biggest traffic inflection point in search. Position 11 (top of page 2) gets roughly 0.3% of clicks, while position 10 (bottom of page 1) gets about 0.6%, and position 8 gets around 1.0%. Moving up just a few spots can double or triple your clicks.

Keywords at positions 11-15 are already close. Google has decided your page is relevant and high-quality enough to rank on page 2. You just need to tip the scales a little to break through to page 1.

Example: the page 1 traffic jump

Your keyword "best email marketing tools" ranks at position 12 with 500 impressions per month.

At position 12, you might get 1-2 clicks per month (0.3% CTR).
Push it to position 8, and you could get 5 clicks per month (1.0% CTR).
Push it to position 5, and you could get 15 clicks per month (3.0% CTR).
That's a potential 10x increase from a few positions of improvement.

Report criteria

  • Position range: 10.5 to 15.5 (effectively positions 11-15)
  • Minimum impressions: 100 over the last 30 days
  • Pre-filtered: Top 100 keywords by impressions
  • Sorted by: Impressions (highest first), so the biggest traffic opportunities appear at the top

The impression filter ensures you're only looking at keywords with real search demand. A keyword at position 12 with 5 impressions isn't worth optimizing. One with 2,000 impressions is a genuine opportunity.

The report caps at 100 keywords to keep it focused on the highest-impact opportunities. If you have hundreds of keywords on page 2, the top 100 by impressions are where your effort will pay off the most.

How to push these keywords to page 1

Since these keywords are already close to page 1, you don't need to do anything dramatic. Small improvements can make the difference:

  1. Add internal links: Find 3-5 relevant pages on your site and add links to the ranking page using the target keyword (or close variations) as anchor text. This is often the single most effective quick win
  2. Expand the content: Check what the page 1 results cover that your page doesn't. Add missing subtopics, answer related questions, or provide more depth
  3. Improve on-page SEO: Make sure the keyword appears in your title tag, H1, first paragraph, and at least one subheading. Check that your URL is clean and descriptive
  4. Improve page experience: Check Core Web Vitals. If your page is slower or less mobile-friendly than competitors, that could be the tiebreaker holding you back
  5. Build a few backlinks: Even 2-3 quality backlinks to the page can provide the authority boost needed to cross the page 1 threshold
Pro tip: Internal linking is usually the fastest way to move the needle on quick win keywords. It takes 5 minutes, costs nothing, and you can do it today. Start by searching your own site for related content and adding contextual links to the target page.