Keyword Cannibalization Report

Stop your pages from competing against each other in search results

The Cannibalization report detects keywords where two or more of your pages rank in search results for the same query. Instead of one strong page capturing all the clicks, your pages compete against each other and split authority.

This is one of the most common and overlooked SEO problems. Consolidating cannibalized pages into a single authoritative page almost always improves rankings for that keyword.

See it in action

What the report looks like

Cannibalization report showing keywords with multiple ranking pages

Each row shows a keyword and how many of your pages compete for it. Click "View Pages" to see the per-page breakdown with positions, clicks, and impressions for each competing URL.

What the report shows

  • Keyword - The search query where multiple pages on your site are competing.

  • Pages - The number of your pages ranking for this keyword. Two or more means cannibalization.

  • Total Impressions - Combined impressions across all competing pages.

  • Total Clicks - Combined clicks across all competing pages.

  • View Pages (detail) - Click to see each competing URL with its individual position, clicks, impressions, and CTR.

How to use it

  1. Sort by impressions to focus on the most impactful cannibalization issues first.

  2. Click "View Pages" to see which URLs are competing and their individual performance.

  3. Identify the strongest page - the one with the best position or most clicks. This is your keeper.

  4. Consolidate by merging the weaker page's content into the stronger one, then 301-redirect the old URL. Or differentiate the pages to target different search intents.

  5. Add it as a Task to track progress. The task completes when the keyword is served by a single page.

How it is calculated

The report identifies keywords where two or more distinct landing pages rank in search results. It excludes homepage URLs (path = "/"), pages with average position above 20, "site:" keywords, and keywords with fewer than 100 total impressions.

Results are sorted by total impressions descending. The detail view shows per-page metrics from the last 30 days. Data refreshes daily from ClickHouse.

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