This glossary covers every metric, report, and score you'll see in Website Ranking Checker.
Click any item to read the full explanation with formulas, examples, and tips on what to do with the data.
Dashboard Metrics
| Search Score |
A daily composite number that tracks your overall search performance by combining position, clicks, CPC, and impressions across all tracked keywords. |
| Average Position |
The impression-weighted average ranking of your tracked keywords. Lower is better (closer to position 1). |
| Position Changes |
How many tracked keywords improved or dropped in ranking over the last day, week, or month. |
| Most Dropped / Most Risen |
Your biggest ranking movers in the last 24 hours, ranked by importance score rather than raw position change. |
Data Views
| Pages |
Every page on your site that appeared in Google search results over the last 30 days, with clicks, impressions, CTR, and position. |
| Search Queries |
Every search query that triggered your site in Google results. Browse your full keyword footprint and track the ones that matter. |
Keyword Metrics
| Share of Voice |
Your percentage of total available search impressions for tracked keywords. |
| Best Position |
The best (lowest) ranking position for a keyword across all your connected domains. |
| Search Volume |
Estimated monthly searches from Keywords Everywhere / Google Keyword Planner data. |
| CPC (Cost Per Click) |
What advertisers pay per click in Google Ads. A proxy for commercial intent and keyword value. |
| Competition |
Advertiser competition level from 0.00 to 1.00. Based on Google Ads data, not organic SEO difficulty. |
| Traffic Value |
Estimated dollar value of your organic traffic, calculated as Clicks multiplied by CPC. |
| Position Distribution |
How your tracked keywords are spread across five ranking position bands (1-3, 4-8, 9-20, 21-50, 51-100). |
| CTR (Click-Through Rate) |
The percentage of search impressions that result in clicks to your site. |
| Expected CTR |
The click-through rate a keyword should get based on its ranking position, using a 13-level curve. |
Opportunity Reports
| CTR Optimization |
Keywords in the top 10 where your click-through rate is below what's expected for that position. |
| Content Decay |
Pages that are losing clicks compared to the previous 30-day period. |
| Quick Wins |
Keywords ranked 11-15 with high impressions, closest to reaching page 1 of Google. |
| Keyword Cannibalization |
Keywords where multiple pages on your site compete against each other in search results. |
| Dead Pages |
Pages with zero clicks in the last 30 days that used to get search traffic. |
| Rising Keywords |
Keywords gaining momentum with 25%+ position improvement week-over-week. |
| Device Ranking Gap |
Keywords that rank 3+ positions differently on desktop versus mobile. |
| Device Cannibalization |
Keywords where Google serves different landing pages on desktop vs mobile. |
Alerts and Settings
| Ranking Alerts |
Smart tiered thresholds that surface meaningful ranking changes while filtering out noise. |
